Lowrance Renews OEM Agreement with US Fishing Boat Builder

Marine electronics manufacturer Lowrance has renewed an OEM supply agreement that will see the Tulsa, Oklahoma-based company continue to supply components including fish finders and GPS to Phoenix Bass Boats for another three years.

Phoenix boats feature Lowrance HDS Gen3 displays and optional Lowrance boating and fishing marine-electronics gear, including StructureScan 3D – an imaging technology that scans underwater terrain and fish-holding structure to create high-resolution, 180-degree super-wide, 3D views in depths to 300ft and as far as 600ft, port and starboard.

“Phoenix is proud to continue its strong relationship with Lowrance,” said Gary Clouse, Phoenix Bass Boats president. “The perfect partner, Lowrance HDS Gen3 displays are the ideal fit for our high-end boats.”

The Lowrance brand is wholly owned by Navico Inc, a privately held company whose other brands include Simrad Yachting, B&G and GoFree.