NMMA Honors Over 2,000 Boat Dealers

The National Marine Manufacturers Association (NMMA) has announced the boat dealer recipients of the 2017 Marine Industry Customer Satisfaction Index (CSI) Awards. The awards honor 1,282 boat dealers for excellence in customer satisfaction and 951 for excellence in customer service.

For the second consecutive year, NMMA is using dealer satisfaction data collected through the Marine Industry CSI program to recognize boat dealers who actively measure customer satisfaction and pursue continuous improvements to better serve their customers.

The 2017 CSI Award dealer recipients achieved an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past program year. Data is collected as part of a survey among customers purchasing a new boat or engine during the period between January 1, 2017 and December 31, 2017. For this reporting period, the program surveyed more than 140,000 customers.

“Boat dealers are the direct line between the customer and the manufacturer, playing an essential role in the boat ownership experience and fostering customer satisfaction. The 2017 boat dealer CSI Award recipients excel at serving boaters with a commitment to superior sales and service,” notes Robert Newsome, vice president of engineering standards and membership for NMMA. “We thank the dealers for their dedication to their customers, ensuring that today’s boaters remain lifelong boaters.”

The complete list of boat dealers honored with 2017 CSI Awards for their efforts to increase customer satisfaction levels in the boating industry are listed at http://www.boatsatisfaction.com/award-winning-dealers/. The CSI Awards also honor boat and engine manufacturers; 2017 boat and engine manufacturer recipients were announced at the Progressive Insurance Miami International Boat Show in February.